The Emergence of Facebook Shops and How it Can Help Small Business
Recently, Facebook has added a new feature that aims to help small businesses bring their business online. With Facebook Shops, customers will have a seamless and easily accessible shopping experience. Treat it like an e-commerce website within the Facebook App. Businesses can choose the products they want to feature and customize the look of their shop with their brand colors and images.
Customers may also place their orders through Facebook Shops, and if they have any inquiries, need support or have details with delivery, they will be easily redirected to Facebook Messenger, and a representative will assist them just like in a physical store.
While the feature is FREE for any brand with a Facebook Page, brands must still invest in ads to get the traffic and engagement that they hope to hit. By running engaging ad campaigns, the shop is sure to target more potential customers and turn traffic into sales.
Facebook has become more aggressive with tracking user behavior so it’s harder for users to ignore ads as most likely, the ads being served to you are highly off your interest. Any business who’s trying to make it in the digital landscape definitely don’t want to miss out on this feature.
Need help with setting up your Facebook Ads? We’ve got you! You may send us an email at firstname.lastname@example.org and we’ll discuss!