Google expects new 'kids mode' to boost sales
Google will launch a 'kids mode' on Android devices to develop an exclusive experience for children. This feature will filter and collect appropriate apps, books, and videos to help kids have a fun and learning experience.
The service of catering to children's viewership started with Family Link, a feature in Android OS which helps improve parental control for kids, such as screen time limits, privacy controls, content filters, and more. Google moved into child-friendly app curation by launching a Kids tab option in Google Play, showing "teacher-approved" apps and games.
Aside from filtering appropriate software, the launch will also offer more than 400 free books in the "Read" tab for users in the US. Google has collaborated with publishers for this to happen. The Kids Space will also feature "Watch" and "Make" tabs with creative content from Youtube Kids to help children engage in off-screen activities.
Google's Kids Space expects a boost in brand development for Android devices, helping families move into the Google ecosystem as it is exclusively for Android. Google Kids Space will first launch on the Lenovo Tab M10 HD Gen 2 as a pre-loaded feature. It plans to be available in more Android tablets soon. Its biggest competitor at the moment is Amazon's FreeTime, a subscription for kids that is not only available on Amazon devices such as Fire tablets and Echo smart speakers and Android, but on iOS as well.
With its purpose to stay exclusive for Android users, do you think it will do well on the market?